Sustainable development programme which not only ensures that the farmer and growers get a good deal for their products (as with Fair Trade) but also helps provide the farmer with a long term livelihood. PG and Kenco sustainable, through the Rainforest alliance organisation, works to advise farmers on their business eg: the use of land and treatment of workers. By doing this, the farmers are able to improve the coffee and tea they produce. By improving these, they can get a higher price which can be invested into the farm and in the local community.